Growth Stories · Porte + Hall

Porte + Hall

Growth Story · No Compromise

Standards first. Growth follows.

Porte + Hall wouldn't compromise the product, the quality, or the creative to chase a number, and neither would we.

The result: seven figures in year one, over 20x cumulative growth, and profitability — the goal that mattered most to her — achieved together.

Category: Apparel Engagement: 2019–2026 One of Alkemia Growth's first accounts
7 figures
Revenue in Porte + Hall's first year
20x+
Cumulative revenue growth across the full engagement
270%
Average blended ROAS, 2022–2024 — steady even as revenue more than doubled

Growth that held its shape

Revenue climbed every year of the engagement — and it climbed without spending its way there. Below: how far revenue grew, indexed to the client's first full year (2020 = 1.0x), and what it cost to get it.

9x 6x 3x 0x 1.0x 2020 1.8x 2021 3.7x 2022 5.0x 2023 8.3x 2024

Shown as growth relative to 2020 (set to 1.0x) rather than as dollar figures, per client confidentiality. 2020–2024 are closed-year actuals from Porte + Hall's final actuals and marketing-dashboard reporting; 2019, a partial launch year, is excluded from the indexed chart.

The other half of the story: blended ROAS — the return on every dollar spent across Meta, Google, email, and organic — started strong and never dipped below 266%, holding in a tight, steady band for the account's final three years even as revenue kept climbing. Growth and efficiency, achieved together, not traded off.

2020
426%
Blended ROAS
2021
388%
Blended ROAS
2022
271%
Blended ROAS
2023
266%
Blended ROAS
2024
271%
Blended ROAS
How it compounds

Built to compound, not spike

Five habits, repeated for seven straight years. Nothing here is clever — it's just never skipped.

01
Spend follows proof Scaled only once performance confirmed it
02
Plan & Stretch, monthly Two goals, tracked out loud every month
03
Tested in a sandbox Then judged by the numbers: Kill, Hold, or Scale
04
Every channel, reconciled Not judged on one platform's own number
05
Built for the long compound Every launch, held to the same discipline
How we work

What compounds, year over year

None of this is a one-quarter push. It's the same three disciplines, applied from day one, that turned strategic ad spend into a seven-year, multiple-times-over revenue engine.

01

Forecasting discipline from month one

Plan and Stretch goals get set before the year starts and tracked monthly — a running measure of progress, not a once-a-year checkpoint.

02

The full picture, not just platform ROAS

Meta, Google, email, and organic get read together. A lot of real revenue from a scaling brand never shows up in a single ad platform's own reporting.

03

Built for the long compound, not a launch spike

Seven years of the same discipline, applied to every new product launch — not treating any one of them as a spike that fades.

In their words
“Our ability to reach seven figures in revenue in our first year was directly related to Kat. Her deep experience with paid marketing coupled with her inquisitive mind has been a winning combination and is reflected in our continued revenue growth.”
Stafford MeyerFounder & CEO, Porte + Hall
Your growth could be the next story

Want results like this in your own accounts?

This is what disciplined forecasting and continuous creative testing look like, compounded over seven years. Let's talk about what it looks like for your brand.

Let's talk growth