Porte + Hall
Growth Story · No CompromisePorte + Hall wouldn't compromise the product, the quality, or the creative to chase a number, and neither would we.
The result: seven figures in year one, over 20x cumulative growth, and profitability — the goal that mattered most to her — achieved together.
Revenue climbed every year of the engagement — and it climbed without spending its way there. Below: how far revenue grew, indexed to the client's first full year (2020 = 1.0x), and what it cost to get it.
Shown as growth relative to 2020 (set to 1.0x) rather than as dollar figures, per client confidentiality. 2020–2024 are closed-year actuals from Porte + Hall's final actuals and marketing-dashboard reporting; 2019, a partial launch year, is excluded from the indexed chart.
The other half of the story: blended ROAS — the return on every dollar spent across Meta, Google, email, and organic — started strong and never dipped below 266%, holding in a tight, steady band for the account's final three years even as revenue kept climbing. Growth and efficiency, achieved together, not traded off.
Five habits, repeated for seven straight years. Nothing here is clever — it's just never skipped.
None of this is a one-quarter push. It's the same three disciplines, applied from day one, that turned strategic ad spend into a seven-year, multiple-times-over revenue engine.
Plan and Stretch goals get set before the year starts and tracked monthly — a running measure of progress, not a once-a-year checkpoint.
Meta, Google, email, and organic get read together. A lot of real revenue from a scaling brand never shows up in a single ad platform's own reporting.
Seven years of the same discipline, applied to every new product launch — not treating any one of them as a spike that fades.
“Our ability to reach seven figures in revenue in our first year was directly related to Kat. Her deep experience with paid marketing coupled with her inquisitive mind has been a winning combination and is reflected in our continued revenue growth.”
This is what disciplined forecasting and continuous creative testing look like, compounded over seven years. Let's talk about what it looks like for your brand.
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