Founder story
Why I rebuilt Alkemia Growth
A brand shouldn’t have to dilute what it is in order to grow. Why I rebuilt the practice, and what actually changed.
Read the essay →The tools changed. What we’re protecting didn’t.
What we’re seeing in the accounts — growth marketing, paid media, and where AI actually earns its place.
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A brand shouldn’t have to dilute what it is in order to grow. Why I rebuilt the practice, and what actually changed.
Read the essay →The tools changed. What we’re protecting didn’t.
AI reads faster than any human. It still can’t tell you what a number means for your brand. What actually changed in paid media, and what didn’t.
Read →A major algorithm shift lands on 12/16/2025. Audience targeting is effectively done; creative is what you control now.
Read →In nine out of ten cases the platform is doing exactly what your data told it to do. The real failure is upstream.
Read →Black Friday revenue is tempting and expensive. Why your holiday promotion strategy should go beyond Q4.
Read →Everything here comes out of accounts we run. If you want the same thinking pointed at yours, start a conversation.