Who we are

Two kinds of intelligence.
One kind of growth.

We're a growth-marketing practice for purpose-driven founders — part human intuition, part artificial intelligence, all alkemy. The tools are everywhere now. The difference is how the two work together: humans leading, intelligence amplifying.

The founder story

I'm a numbers person who believes in magic. Turns out that's the whole job.

People assume you have to pick a lane — the analytical one or the intuitive one, the spreadsheet or the spark. I've never believed that. The best growth I've ever made came from refusing to choose: part science, part intuition, and yes, occasionally something that feels suspiciously like magic.

I've led in growth marketing for years, and the loop was always there in the work — every campaign teaching the next one, knowledge compounding over time. That's the job, and it's what built this agency and everything after it.

What's changed is the speed. AI lets us take what we've learned and build it into tools that do the work with us — so we can test more, learn faster, and put what works back to use right away. The loop is the same one I've always run. It just moves a lot faster now.

That's what we do here: real growth that compounds and stays yours. It's only the beginning of what we're building — and we'd love to build some of it with you.

Part science, part intuition, all alkemy.

The humans in the fusion

The "human" half isn't one founder. It's the whole team.

Strategists, media buyers, operators — the people who read the brand and decide what a number actually means. Intelligence amplifies them; it doesn't replace them.

Kat Knight

Katherine "Kat" A. Knight

Founder & Head Alkemist

The vision behind everything, always looking at what's next and where we're growing.

Meet Kat →
Julien Geffriaud

Julien Geffriaud

COO, Co-Founder & Head of Product

Builds the growth strategy and the product behind it.

Meet Julien →
Marissa Rodriguez

Marissa Rodriguez

Partner, CMO Services

Brand strategy that turns paid media into a full-cycle system.

Meet Marissa →
Kristijan Krstevski

Kristijan "Kiko" Krstevski

Head of Paid Media

Lives in the numbers, turning strategy into the daily calls that move accounts.

Meet Kiko →
LF

Lauren Fahey

Partner, Creative

Shapes the creative that carries a brand into every ad.

Meet Lauren →
JB

Jaclyn "Jac" Brilhart

Partner, Production

Turns creative direction into finished assets, on time and on brand.

Meet Jac →
Karen Mayumi Miyashima

Karen Mayumi Miyashima

Business Operations

Keeps everything together, so the work stays focused on clients.

Meet Karen →
LP

Lauren Paulino

Customer Success

Keeps every client relationship close, clear, and moving forward.

Meet Lauren →
The alkemy is the fusion

The science is the intelligence we point at the work. The art is the judgment that knows what it means.

Neither one alone is the alkemy. Intuition without intelligence is slow; intelligence without intuition is noise. Fused, it's growth that's fast and unmistakably yours.

How the fusion works →
Our one promise

We don’t rent our intelligence.
We build it, with you. The result is yours to keep.

Find your alkemy

Growth is in our nature.

If you're building something with heart and you won't compromise the brand to grow it — we should talk.