Thigh Society
Growth Story · Built to CompoundThigh Society was already a seven-figure brand when Kat and her partner, Marissa Rodriguez, took the account on in 2021 — a real business that had hit a plateau it couldn't break through alone.
Three years later: paid media alone carries a blended 259% ROAS on a business now more than 20x the size it was the year before we came on board, and the growth goal set for the business has been beaten, ahead of schedule, every single year on record.
Drawn straight from Thigh Society's own actuals and final-reconciliation reports — we don't dress these numbers up. Shown as growth relative to 2020, the year before the account came to us (set to 1.0x), rather than as dollar figures, per client confidentiality.
2020: the year before the engagement began. 2021: an early-year estimate, not a final actual. 2022–2024: closed-year actuals.
Every year, we set two numbers with this account: a Plan and a harder Stretch, tracked against actuals, month by month. Shown below as a percentage of that year's own Plan — not the underlying figures, per client confidentiality. In both years with a clean paper trail, Thigh Society crossed Plan with a full quarter still on the clock — and pushed the Stretch target itself higher each year in the process.
Scaling spend 3.8x from 2022 to 2024 with ROAS holding near 260% isn't a media-buying trick. It's our creative testing process: four stages, run as a loop for as long as we're on the account, so the market decides what earns the budget.
None of this is a one-quarter push. It's the same three disciplines we've held all the way through a four-year run that took the business to more than 20x the size it was the year before we came on board.
We set both numbers before the year starts, track them monthly against cumulative actuals, and say so out loud when the market shifts — never quietly forget them.
We read Meta, Google, email, and organic together. A lot of real revenue from a scaling brand never shows up in a single ad platform's own reporting.
Not an audit we run once. A discipline we keep running — and it's the reason ROAS held near 260% even as spend nearly quadrupled.
“Alkemia is an invaluable partner in driving unprecedented growth for our brand, propelling us to over a 500% increase in revenue. If you're looking for a genuine partner in your marketing journey, look no further than Kat and her team.”
This is what disciplined forecasting and continuous creative testing look like, compounded over four years. Let's talk about what it could look like for yours.
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