Alkemia Labs · 90 days

sKale Seed

Every ad is a test. Every test finds your customer.

Ninety days of creative testing and prospect-list building, on a measured budget, with a clear call at the end: scale, adjust or stop.

sKale Seed, drawn as a germinating seedA seed set below a ruled ground line, roots reaching down through layered strata, a first shoot opening two leaves above the soil, measured against a scale marked day 0 to day 90. DAY 0 30 60 90
Creative Data tests reveal who responds new audiences inspire new ads + your product pages

Two engines, one process

CreativeWhat you put in front of people.
DataWhat Meta learns about who responds, and who buys.

We run them together. A winning hook points us to a new audience, and that new audience inspires the next ad. What wins in your ads also tells you which images and words belong on your product pages.

Why start here: Meta learns from its first signals. If they come from the wrong people, it keeps finding the wrong people until the account stalls. So we start slow, and discover your buyer together, test by test. That’s the foundation everything else grows on.

The first 90 days

We build the data foundation that finds your buyer. The method is fixed. Each step starts when the one before it earns it.

Setup weeks 1–2 Testing sign-ups · from week 2 Scaling, step one add to cart Scaling, step two purchases testing keeps running · 4–5 new creatives a week clean tracking 5+ winning creatives steady purchases Day 1 Day 90 · the call: scale, adjust or stop
01

Setup

Weeks 1–2

Clean the signals.

  • Tracking fixed: Meta matches your store
  • Creative brief agreed, refreshed monthly
  • First ads live from your assets

Opens the next step: clean tracking

02

Testing

From week 2 · never stops

Find the winners.

  • Optimized to the sign-up
  • 4–5 new creatives a week
  • Your prospect list grows

Opens the next step: 5+ creatives winning at a cost per sign-up that holds

03

Scaling, step one

When earned

Winners go to work.

  • New campaign, optimized to add-to-cart
  • Testing keeps running alongside
  • Sales start to come in

Opens the next step: purchases coming in steadily

04

Scaling, step two

When earned

Optimize to purchase.

  • Sales ad set joins the campaign
  • Budget steps up as the cost holds
  • The read-out, and the call

Day 90: scale, adjust or stop

The data foundation

Sign-ups · your prospect listYours to email, retarget, and learn from.

Add-to-cartsIntent. Meta learns who to find.

PurchasesYour buyer, found.

Why one step at a time

Sign-ups are the gateway: the fastest, easiest signal to learn from, and a list you keep. Meta needs to see many buyers to learn one, so the winners climb from there, one step at a time. Every step makes the next one faster.

Every weekThe report in plain language: what ran, what it cost, what it taught. 4–5 new creatives tested. Site issues flagged as we find them.

The discipline behind every test

Not a media-buying trick. A testing discipline, run on every format, for as long as we’re on the account.

01

Head-to-head sets

Three to four concepts compete at once. No idea is judged alone.

02

Every format, on its own terms

Video, static, carousel and copy each find their own winners.

03

Judged on cost per goal & CPM signals

Your goal decides the winner, whether it’s a sale, a lead or a sign-up. CPM, the cost to reach a thousand people, is the early signal that an ad is finding the right audience.

04

Kill losers, protect winners

What doesn’t perform gets paused. Proven winners stay on.

05

Challenge the champion

Every new concept has to beat the current winner.

What you walk away with

A data foundation to grow on

Your Meta account learned from clean signals, sent by the right people. It knows who buys, so spend can grow without starting over.

A prospect list you own

People who raised their hand, ready to email, retarget and learn from. It stays yours, whatever you do next.

A creative playbook

The hooks, visuals and messages that win, ready for your website too.

An audience map

Who buys, who’s curious, and where to grow next.

We don’t put dollars behind what isn’t working.

Testing needs a real budget to learn from. After that, spend goes up only when results earn it.

This is the foundation. From here, results compound.

Start with sKale Seed

After Seed, the testing keeps going inside sKale →

After day 90

If the call is scale, here’s where you go next.

Done for you

Full Service

Hand the whole of it to our team: Meta Ads, Google Ads, creative testing and forecasting, run for you.

Start where you are

Plant it. Test it. Grow what takes.

Tell us what you’re selling and who you think buys it. We’ll tell you if Seed is the right start.