Alkemia Labs · 90 days

sKale Seed

Every ad is a test. Every test finds your customer.

Ninety days of creative testing and customer list building, on a measured budget, with a clear call at the end: scale, adjust or stop.

sKale Seed, drawn as a germinating seedA seed set below a ruled ground line, roots reaching down through layered strata, a first shoot opening two leaves above the soil, measured against a scale marked day 0 to day 90. DAY 0 30 60 90
Creative Data tests reveal who responds new audiences inspire new ads + your product pages

Two engines, one process

CreativeWhat you put in front of people.
DataWhat Meta learns about who responds, and who buys.

We run them together. A winning hook points us to a new audience, and that new audience inspires the next ad. What wins in your ads also tells you which images and words belong on your product pages.

Why start here: Meta learns from its first signals. If they come from the wrong people, it keeps finding the wrong people until the account stalls. So we start slow, and discover your buyer together, test by test. That’s the foundation everything else grows on.

The first 90 days

01

Foundation

Month 1

We get to know your brand and set the creative strategy: who we’re talking to, what we’ll say, and what each test should teach us. Then we build your first 20 creatives: proven angles, fresh takes on them, and ideas you’ve never tried. You approve them before anything goes live.

The first campaigns launch on a measured budget, built to lay your data foundation first: clean signals that teach Meta who your buyer is, and the start of your customer list.

02

Test and learn

Month 2

What doesn’t work gets cut. What works gets new versions. Lead-gen campaigns grow your customer list while they test.

03

Prove

Month 3

Spend goes up only behind results that have shown they can scale. You get a clear call: scale, adjust or stop.

Every weekYour results in plain language: what ran, what worked, what’s next.

The discipline behind every test

Not a media-buying trick. A testing discipline, run on every format, for as long as we’re on the account.

01

Head-to-head sets

Three to four concepts compete at once. No idea is judged alone.

02

Every format, on its own terms

Video, static, carousel and copy each find their own winners.

03

Judged on cost per goal

Your goal decides the winner, whether it’s a sale, a lead or a sign-up. Impressions never do.

04

Kill losers, protect winners

What doesn’t perform gets paused. Proven winners stay on.

05

Challenge the champion

Every new concept has to beat the current winner.

What you walk away with

A data foundation to grow on

Your Meta account learned from clean signals, sent by the right people. It knows who buys, so spend can grow without starting over.

A customer list you own

People who raised their hand, ready to email, retarget and sell to. It stays yours, whatever you do next.

A creative playbook

The hooks, visuals and messages that win, ready for your website too.

An audience map

Who buys, who’s curious, and where to grow next.

We don’t put dollars behind what isn’t working.

Testing needs a real budget to learn from. After that, spend goes up only when results earn it.

This is the foundation. From here, results compound.

Start with sKale Seed

After Seed, the testing keeps going inside sKale →

After day 90

If the call is scale, here’s where you go next.

Done for you
from $3,000/mo, scaled to your revenue

Full Service

Hand the whole of it to our team: Meta Ads, Google Ads, creative testing and forecasting, run for you.

Start where you are

Plant it. Test it. Grow what takes.

Tell us what you’re selling and who you think buys it. We’ll tell you if Seed is the right start.